8.3 How to Speak the Same Language: Navigating PPP Brownfield Projects with Multiple Stakeholders

Successful Brownfield projects depend on clear lines of communication between diverse groups of stakeholders. Developers, landowners, consultants, regulators, municipal staff and officials, and public groups all must be on the same page when it comes to navigating and understanding the processes and benefits of Brownfield designations. This presentation covers common issues with communicating complex ideas to groups who may have the same end goals but completely different ideas and institutional knowledge pertaining to how to achieve them. We will cover real-life examples (with names changed to protect the innocent) of strategies used to build consensus between public and private groups and discuss strategies for making sure each group understands the Brownfield designation process. We will also cover how to compare the benefits and process of Brownfield designation to other similar redevelopment incentive strategies in order to make the program and process more relatable and tangible. Those with experience tend to forget how to relate to those with less experience, knowledge, or differing applications of the subject matter. This discussion will help to reprogram this thought process and strengthen your communication around Brownfields.